TTM (tm)

there really are no words for this. what in the what. I really want to know 1) who is buying these? 2) who is recognizing these? 3) what’s the big deal about 14K gold? which they seize every opportunity to tell you such.
A choice excerpt for the FAQ section:
I’m married, but can I buy a TTMTM pin for someone other than myself?
Of course you can. A single sister or friendly brother-in-law will appreciate your thoughtfulness. Don’t forget if you have a cool single parent get him or her a 14K Gold Talk To MeTM Pin for upcoming special events (Birthdays, Holidays, etc.)